Track and Permissions

The song (press play)

I chose this track because I like the sound and lyrics of the song. The first time I heard it I could imagen the scene of the performance, and what the band would look like.

Permission to use the song

I emailed one of the memebrs of the band from the email that was given on Unsigned.com

Mock-up of digipak

Mock-up of advert

• Layout - The layout of my advert will be simple and visually apealing by the use of colour and information.
• Colour -  I have desided to make the theme colours for my advert light blue and pale yellow. 
• Image - I will have pictures of the filming and a image of front of the digipak.
• Font - The digipak will have readable font, as I want the audience to have a good understanding of the name of the band, the album and the information about digipak.

Including:

• Name of Band and album
• Digipak front cover
• Digipak information
• Release date
• Buying locations

Shooting schedule

Before filming the rooms have to be arranged to the story board and planned specification.
Times of filming			(While shooting the music video I will be taking pictures for the DigiPak and website.)
From		To	Information about shooting
Day 1 - 1 actor/performer
12:00		14:00	Shooting inside house (Waking up, looking out the window and going out.
14:00		15:00	Shooting in the park (waking along looking round –different shots)
Day 2 - 2 actor/performer
12:00	14:00		Filming in a room with instruments and coloured lights. (Shots of instruments and lip-syncing.
Day 1: Location - House and park  Props needed - Alarm clock  and laptop computer Equipment needed - Camera, tripod, lighting    Day 2: Location - A room black walls.  Props needed - guitar, drum kit, microphone.  Equipment needed - Lights with coloured film, camera, tripod

Camera angle positions for performance video

This is a birdseye view plan for my room, the location for the start of the video and the performance intersectons.

This plan shows the placements of the performer, props and initial camera position.

Actor 2 at the top of the plan is holding a acustic guitar and Actor 1 is infront of a microphone.

The Camera position is an indication of where I am going to film from but the positioning is changing after each take of performance.












Low Angles: Low angles are going to be used in the video as this gives the video have a dynamic edge and low angles give the performers dominance over the scene.

High Angles: High angles are going to be used to used occasionally in the video this gives an effect to the audience to have alternate shots, this netralises the shots between low and high.

Pan: Pans are not going to be used too much in this video as its not common in music videos but in indie video used a bit.

Close-ups: Close-ups of the lead performer is going to be used as he is lip-sincing and moving his head.

Long-shots: Used in indie videos but in the perforamnce scene of my video will not be used for too long in the video but changing with mid-shots and back would be a good effect seen in many music videos

Location permission

Permission from the owner of the property to use the location to film there.

Risk Assessment

Risk?	Who/ What is at risk?	Risk Level?	Prevent risk?
Breaking camera whist filming.	Camera		Use the handle on the camera and be careful when using the tripod. When filming and it starts raining cover the camera and stop filming if necessary.
Breaking the tripod	Tripod		Carrying the tripod when in the case carefully and when using the tripod hold on if it is windy.
Stolen Equipment	The equipment		Keep the equipment close and keep in a safe place.
Damaging equipment	Instruments		Us e the equipment softly and use with care.
Crossing road	Actors		When filming on the street being careful of cars.

Risk Level:

	Low
	Medium
	High

Props preperation

-Guitar

The use of the guitar suggests the the actor is playing the song.  













-Microphone
Suggests the singer is actally performing










-Alarm Clock
The use of the alarm clock is significant as it suggests that the person needs to wake up for some reason.





-Bed
Suggests its morning.

Costume planning

The bands costumes are common for a indie band as it is smart and casual. The effect is to show there it is a professional band, that know how to perform live. The costumes create a effect of changing the scenes as the other actor and the band.

The person that is in the main parts of the video will be wearing a hoodie, jeans and trainers, this is common wear for teenagers and young adults. The effect I want to create is a sense of loneliness and show that the performer is acually thinking about things. The use of the casual wear also seperates from the band.  

Actor / Performer decisions

I will have 2 actors each doing something different

Actor 1- Tom H is going to walk through a field, lip syncing a bit.


Actor 1- Singing/ Lip-syncing

Actors 2-  Joe Mayo is going to play the acustic guitar/ also lip sincing in parts



- The actor have to know the lyrics and know how to perform.

.  

Storyboard

*Animatic storyboard*

• Include voice over to explain ideas.

Treatment

500 words that gives a clear outline of narritive/performance ideas.

Thought Mapping

Magazine research

 Seasick Steve Advert

Image:

The image use for the background is of the artist. singer in black and white. The image has him wearing his traditional American western look.

Font

The main font for the title name of the band is made to look like it is written in yellow crayon as for the rugged feel to the artist. The colour of the font is a contrast to the black and wite image at the back. 

Layout

The layout for the advert is the artist name at the , album title below the artist name in maller text and the release date in smaller font below that.  

Content 

The advert has a picture of the album cover for Seasick Steve's album, this is to sell the advert and let the audience know what the album looks like so they can buy at

Image

The image used for the background is a syloette of the singer in the band, this is to show the colours of the lights on the background also this is the image used for the album cover on the DVDs.

Font

The font of the album title is large bold standard but is is twisted to the side, the font is white contrasting to the dark background, the band name is smaller at the top but is as important as the album title but the larger text is what the advert is indicationg the reader to purchase. The smaller text below the album title is less important and when you see the image and the main title, the reader will be interested in reading the rest of the information and if they continue to be interested they will consider buying the album.   

Layout

The layout is simple by having the band's name and title of the album in the middle, below that is the information about the album and product of the album as the different types of sales and prices. As there could be just the tracks or the video of the performance.  

Content

This magazine advert contains the information of the different types of products they can purchase the album on, the release date and minor information. This is good at there is minimal information and more important the use of colours and images.  

Research into digital covers

The Prezi (below) includes some information of what DigiPaks are, also 3 examples of professional industry DigiPaks from different bands/artists. 

DigiPak Research on Prezi

Research into Audience Theories

Audience theories:

View more presentations from Vicente Guzman

^Maslow's Hierarchy of needs^



Research into video directors

Harold 'Hype' Williams

Background:

• American music video and film director of African-American and Honduran descent. His nickname "Hype" comes from his hyperactive nature as a child. 
• Williams first displayed his work by tagging local billboards, storefronts, and playgrounds using HYPE as his graffiti tag. "That's probably what stimulated my interests in color," he says. "I wanted to be Basquiat or Keith Haring of the streets."

Some of the music videos he has made:


Coldplay's music video shows the band performing against a blurry, warped version of Eugène Delacroix's painting La Liberté guidant le peuple. 

Hype Williams take the idea from 'Enter The Void' to add text of different fonts and colours in between the filmed sections with some lyrics from the song. It features strobe-lit images of Rihanna, Kanye West and Kid Cudi.

Spike Jonze

Background:  

• American director, producer and actor, whose work includes music videos, commercials, film and television.
• He is best known for his collaborations with writer Charlie Kaufman, which include the 1999 film Being John Malkovich and the 2002 film Adaptation, and for his work as director of the 2009 film Where the Wild Things Are.

  

Some of the music videos he has made:

 

This is Spikes most resent music video featuring Jay-z and Kanye West, the setting is a factory or a warehouse, were they are taking apart a car and switching the inside, so that the front is the back and the back is the front. The are some cross-cutting between Both of the singers in front of a blue metal wall with an American flag on it  and the car when being modified and then driven by the singers. 

This video was made for the single for Arcade Fire and features children riding their bicycles down a suburban area.  

Research into real videos

Green Day - Boulevard Of Broken Dreams

Camerawork:

The camera work in this music video was good as there where lots of different shots and after the opening few second the shot lengths got reduce and quicker flow looking cuts.

It looked like there was a green screen used as there where some differences in the focus and camera focus, but it could be a rustic feel to the video as a editing decision. Overall the video background is well filmed.

Editing:

The editing helped as there where short length shots and they gelled together very well, as some were different angles of the same person.

Star Image:

The start image is apparent in this video as the band appears in the whole video, mainly the lead singer which could be referred as protagonist of this video because of the lip-syncing parts.

Narrative and Performance:

The narrative in this song it well performed as there is suggestions of the lyrics of the song meaning of the visuals.


Panic At The Disco - I Write Sins Not Tragedies

Camerawork:

The high tempo of the song allows quick shots and angles that would not be associated with other genres of music videos.

Editing:

I think the editing was well made as syncing to the song with the filming and the order of the visuals was good making the filming look.

Star Image:

The lead singer is the most apparent star in this music video as he takes up most of the video time and the other members of the band appear less often.


Performance and Narrative:

The performance on this video is lip syncing by the lead singer and dancing. The video is set in a wedding and there are dancing after the traditional wedding scene.  

The Black Eyed Peas - Where Is The Love?











Camerawork:
The use of the camera is varied in shot types and angles as there is close-up when the band and children are singing, Mid-shots of the people and the scenery and the location. At the start of the video it starts on a close-up as a child running with a piece of paper with a question mark (?) on it, the shots starts with a close-up and gradually the shot get further away and the tracking camera shows children running with the papers down the street. (Below)   

Editing:
There are quick changes of shots for the mayoralty of the song but where there are faster pace parts of the song the changes are quicker. There is some cross-cutting between long-shots, Mid-shots and close-ups of different parts of this video. (Below) with the third image of cutting back in to the truck.     


Star Image:

Richard Dyers notation of ''a star is an image constructed from raw materials'' I think that The Black Eyed Peas are stars of raw materials because of they fame is had from their songs and relationship with the fans of their music. This music video represents their star image by show the lead sings in curtain part of the song when lip-sincing would be requires in the beginning and parts were the sings have not appears in a period of time or they part which they start singing commences. Each of the members of the group is shown in this music video in different stage as a close up but in some shots they are shown all together.       

(Above)These are the members of the this band (Left-Right: Will.I.Am, Fergie, Taboo and Apl.de.ap. They are shown at least one as a close-up showing their star image as they own the song and the part they are singing is joined up to make the song.  

(Left) On some parts of this video the whole group appear together in what looks like a housing area.

Performance and Narrative:
The performance and narrative of this this video is based around the lyrics and the title of the song, questioning the public where the love is. The video shows shows of children singing and looking sad. (Below)

    

Research into the industry

I am planning on using is an unsigned band from Saddleworth near Manchester. They are are a Indie-rock trio that went to school together. I have selected the band because first hearing to their songs I knew that I could have some ideas to make the music video. 

The band is called 'The 99s’ and there are three band members, Bass - James Loughlin also backing vocals, Drums and Percussion- Adam Quigley and lastly the Lead Singer - Johnny West also plays Guitar and Bass. Originally played local gigs and in 2009 had 3 consecutive gigs in London with positive industry praise and sold out venues. They released their first album in Spring 2010 from audience request. They do not have a record company at the moment, but there could be numerous of record labels that could sign them. Some examples are:

I have chosen these two labels as they are associated with making independent bands have a small label, a well known Indie Rock band that uses XL Recordings is Vampire Weekend and they are successful now because of the backing of this label.

Research into Genres

Art Music

• Art music primarily refers to classical traditions including modern as well as historical classical music forms, or others forms like from different parts of the world, which focus on formal styles, and require the listerner to have full attention of the piece of music.  
• Strictly art music is considered primarily a written musical tradition, preserved in some form of music notation, as opposed to being transmitted through voice, by rote, or in recordings like popular and traditional music. 
• Art music is normally instrumental, and when vocals are included they have very poetic, political, or religious overtones.

<-- This is an example of art music which is develved to sounding modern as the are not plainly clasical sounding instromnets like in this song theres a voilin but there is also a beat which makes it sound not in the clasical genre but more on the techno theme. 

Popular Music

• The usual representation of "popular music" is music belonging to any of a number of musical styles that are accessible to the general public and are disseminated by one or more of the mass audience. 
• The very distinction between classical and popular music has sometimes been blurred in the border regions, for instance minimalist music and light classics. 

Traditional Music

Traditional music is the term increasingly used for folk music that is not contemporary folk music. Other organizations have made similar changes, although it remains common to refer to traditional music as "folk music".

• It was Transmitted through oral tradition 
• The music was often related to national culture.
• They commemorate historical and personal events.
• As a side-effect, the following characteristics are sometimes present:

- Lack of copyright on songs.

- Fusion of cultures

- Non-comercial

(Source) ^for Above^


List of some of the most popular genres:

Lady Gaga

• Pop (Popular)

- Popularity: Continuous worldwide since emergence

- Origin: 1950's UK and US.

- Sub-Genres: Baroque pop, Bubblegum pop, Christian pop, Dance-pop, Electropop, Europop, Indie pop, Operatic pop, Power pop, Soundtrack, Sophisti-pop, Synthpop, Space age pop, Sunshine pop, Traditional pop and Teen pop.

- Characteristics: 

• an aim of appealing to a general audience, rather than to a particular sub-culture or ideology.
• an emphasis on craftsmanship rather than formal "artistic" qualities.
• an emphasis on recording, production, and technology, over live performance.
• a tendency to reflect existing trends rather than progressive developments.
• much pop music is intended to encourage dancing, or it uses dance-oriented beats or rhythms. (Source)

• Indie (Independent) 

Vampire Weekend

- Popularity: Mainstream in UK in late 2000's
- Origin: Early 1980s, United Kingdom, United States and Canada
- Sub-Genres: Garage punk, riot grrrl, indie pop, emo, garage rock/post-punk revival, noise pop, dance-punk,New Weird America, Baroque pop, lo-fi,sadcore, C86, math rock
- Characteristics: 

• Indie rock, derived from "independent", describes the small and relatively low budget labels on which it is released and the do-it-yourself attitude of the bands and artists involved. 
• Although distribution deals are often struck with major corporate companies these labels and the bands they host have attempted to retain their autonomy, leaving them free to explore sounds, emotions and subjects of limited appeal to large, mainstream audiences.
• The influences and styles of the artists has been extremely diverse, including punk, psychedelia, rock and country.
• The terms alternative rock and indie rock were used interchangeably in the 1980s, but after many alternative bands followed Nirvana into the mainstream in the early 1990s it began to be used to distinguish those bands, working in a variety of styles, that did not pursue or achieve commercial success. (Source)

• Rock

- Popularity: Extremely mainstream worldwide, since 1950s 
- Origin: 1950s and 1960s, United Kingdom and United States
- Sub-Genres: Alternative rock, Art rock, Baroque pop, Beat music, Britpop, Emo, Experimental rock, Garage rock, Glam rock, Grindcore, Group Sounds, Grunge, Hard rock and more.

Iggy Pop

- Characteristics: 

• The sound of rock is traditionally centered around the electric guitar, which emerged in its modern form in the 1950s with the popularization of rock and roll.   
• The sound of the electric guitar in rock music is typically supported by the electric bass guitar pioneered in jazz music in the same era, and percussion produced from a drum kit that combines drums and cymbals. 
• This trio of instruments has often been complemented by the inclusion of others, particularly keyboards such as the piano, Hammond organ and synthesizers. 
•  A group of musicians performing rock music is termed a rock band or rock group and typically consists of between two and five members. Classically, a rock band takes the form of a quartet whose members cover one or more roles, including vocalist, lead guitarist, rhythm guitarist, bass guitarist, drummer and occasionally that of keyboard player or other instrumentalist. (Source)

Chosen Genre:

I have chosen Indie-Rock as my genre for this music video project